Author: Anil Polywal
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The New Era of Mobile App Testing in 2025: Rise of AI-Powered Automation
By 2025, mobile applications have become an inseparable part of everyday life. Whether it’s banking, shopping, healthcare, or enterprise operations — apps dominate every aspect of our digital interactions. But the success of these applications heavily relies on one crucial factor: quality assurance. As mobile apps grow in complexity, the way we test them must evolve…
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Navigating the Complex World of Pharma Marketing: Strategies for Success
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In today’s rapidly evolving healthcare landscape, pharmaceutical companies face unprecedented challenges in marketing their products effectively. With stringent regulations, increased competition, and the need for transparency, the task of reaching healthcare professionals and consumers alike is more complex than ever before. As the industry continues to evolve, the need for innovative marketing approaches that are…
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Exploring the Art and Science of Modern Marketing: Insights, Strategies, and Innovations
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In the ever-evolving world of marketing, businesses are constantly searching for that elusive edge to capture consumer attention, convey their value, and cultivate lasting relationships. Over the past few decades, marketing has transformed from straightforward advertising to a complex blend of art and science, driven by data, consumer psychology, and technological advancement. As companies navigate…
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Email Testing Tools & Best Practices for You in 2025
Email marketing continues to be a cornerstone of digital communication strategies across industries in 2025. With increased competition for inbox attention, organizations must ensure that their emails are not only eye-catching but also function flawlessly across platforms and devices. That’s where email testing tools come into play. This article explores what email testing tools are, the benefits…
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The Best API Testing Tools for 2025
As we move into an era dominated by interconnected digital ecosystems, APIs (Application Programming Interfaces) have become the backbone of modern software systems. Whether it’s enabling third-party integrations, mobile applications, or microservices-based architectures, APIs are everywhere. Ensuring their reliability, performance, and security is crucial — making API testing one of the most vital phases in the software…
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Top 7 Visual Testing Tools for 2025
What is Visual Testing? Visual testing, also known as visual regression testing or UI testing, is a method of software testing that focuses on validating the visual appearance of user interfaces. While traditional functional testing ensures that the software behaves correctly, visual testing ensures that it looks correct across different browsers, devices, screen sizes, and operating systems.…
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Does Manual Testing Have a Future? Exploring Its Role in Modern QA
In an era dominated by digital transformation and rapid software delivery cycles, the role of manual testing often comes into question. With widespread adoption of GenQE (General Quality Engineering) principles and the rise of automation strategies, some wonder: does manual testing still matter? Let’s explore the relevance of manual testing and where it stands in…
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E-Commerce Testing: Ensuring Seamless Shopping Experiences with AI
The rapid growth of e-commerce has transformed the way consumers shop, making it essential for businesses to deliver flawless digital experiences. With increasing competition, even minor glitches can lead to lost sales and damaged reputations. This is where e-commerce testing plays a crucial role — ensuring that websites and apps function smoothly, securely, and efficiently. Types of…
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Hybrid Testing: Combining Manual and Automated Testing
In the ever-evolving landscape of software development, ensuring product quality requires a balanced approach to testing. Hybrid Testing has emerged as a strategic method that combines the best of manual and automated testing, creating a flexible and effective framework that adapts to varying project needs. This approach empowers QA teams to leverage human insight alongside automation speed, enhancing both test…
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Why Usability Testing Is Critical for Your Application’s Success
In today’s hyper-competitive digital landscape, having an application that simply functions is no longer sufficient. Users demand seamless, intuitive, and enjoyable experiences. If an app is cumbersome or confusing, users abandon it in favor of better alternatives — often without giving it a second thought. This is where usability testing emerges as a vital process in your…